Hair loss is a significant issue today in America. It is not gender-specific; generally, humans shed between 50 and 100 single hairs daily. Hair shedding is part of a natural balance — some strands fall out while others grow in. When the balance is interrupted because more fall out than grows in, we get hair loss. The medical term for basic hair loss is alopecia. Hair loss is different than hair shedding. We usually experience hair loss due to one of four issues; lifestyle, environment, genetics, or illness. No matter the gender or the cause, hair loss affects most people by reducing their self-esteem and confidence.
The three phases of hair growth are; Anagen, the growing phase that lasts two to eight years, Catagen, which is the transition phase, which lasts two to three weeks; and telogen, which is the resting phase that lasts two to four months. At the end of the telogen phase, the hair follicle falls out.
Female hair loss is often overlooked as a target market. According to Cleveland Clinic, more than 50% of women will experience noticeable hair loss. The primary cause is female pattern hair loss, affecting one-third of susceptible women, which is 30 million women in the United States.
Male pattern baldness (MPB), also known as androgenetic alopecia, is a common hair loss disorder affecting up to 80% of men by the time they reach age 80. It is characterized by progressive thinning of hair in a defined pattern. Hair follicles undergo progressive miniaturization.
There are many options available to address these patient issues. Current medical treatments like Finasteride and Minoxidil effectively stop hair loss, but do little to instigate hair growth.
Platelet Rich Plasma (PRP) has been shown in many studies to have a positive effect. When combined with other modalities, PRP has been highly effective at moving hair into the anagen phase. Many anecdotal stories and case studies have shown significant improvement in both men and women.
PRP IS VERY SAFE because it is autologous, meaning it comes from the patient’s body. The platelets from the blood are concentrated, and the growth factors are segmented and injected precisely where they need to be. VEGF (vascular endothelial growth factor; TGF (transforming growth factor), and PDGF (platelet-derived growth factor) are critical components to awaking the hair follicle into the anagen phase and stimulating growth. When combined with micro-needling into the scalp, we get an even better outcome.
Hair is one of the five things most people will pay anything to fix. We have created a “Gold Standard” of hair care that involves a combination of PRP, micro-needling, Exosomes, topical Minoxidil, Finasteride, Tretinoin, and Latanoprost, and an LLLT device. One of our providers jokingly stated, “With this combination, I can grow hair on a bowling ball.” The protocol works well with men or women and is noticeable by friends, so it creates many referrals and is high in demand. When you do well with hair regeneration, you will automatically increase interest in aesthetics. Hence, marketing is about portraying expertise in your messaging, not creating demand, which is very profitable.